Westwood One And Panoply Media Select Nielsen Auto Cloud For Auto Advertising Offerings

Chooses Nielsen Auto Cloud

WESTWOOD ONE and PANOPLY MEDIA have selected the NIELSEN AUTO CLOUD fueled by J.D. POWER to transform their auto marketing and measurement capabilities. 

“We’re the first mass reach media company to sign on to the NIELSEN AUTO CLOUD for our industry-leading WESTWOOD ONE ROI Guarantee audio insights platform,” said CUMULUS EVP/Corporate Marketing and WESTWOOD ONE Pres. SUZANNE GRIMES. “WESTWOOD ONE can now match AM/FM radio, streaming, and podcast audience insights from our weekly audience of a quarter of a billion listeners with J.D. POWER’s car shopping and auto ownership data. We can create a powerful roadmap for Tier One auto to reach the right consumer at the top of the purchase funnel. This targeting at scale makes AM/FM radio a powerful advertising environment to build auto brands and drive unaided awareness."

« see more Net News