iHeartMedia Atlanta Rebrands Latin Station WBZY As The New Z105.3

The New Z105.3

iHEARTMEDIA ATLANTA has launched a new LATIN radio station, WBZY (Z105.3), with the branding, "Tu Estación Para Super Hits," effective immediately. The SPANISH CONTEMPORARY HITS format was previously available on its HD2 channel, while the main station played REGIONAL MEXICAN music.

Z105.3 will broadcast songs from contemporary LATIN and HISPANIC artists such as DADDY YANKEE, SHAKIRA, OZUNA, ROMEO SANTOS, J BALVIN, BAD BUNNY and ENRIQUE IGLESIAS. 

iHEARTMEDIA ATLANTA SVP Programming BRIAN MICHEL commented, “With the launch of Z105.3, we are proud to continue the tradition of being the innovator and leader of ATLANTA’s HISPANIC media landscape. With the rapidly growing HISPANIC population in ATLANTA, as well as emerging musical tastes, this move puts us in a position to super-serve our listeners, advertisers and the community.”

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