Benztown Inks Saga To Branding Partnership Deal

Imaging And Production Deal

BENZTOWN has inked a branding partnership deal with SAGA COMMUNICATIONS, INC. to provide its custom creative audio imaging production and imaging production libraries to all SAGA radio stations starting JANUARY 1st.  The arrangement also includes use of BENZTOWN technology assets to catalog and archive imaging elements.

BENZTOWN Pres. DAVE "CHACHI" DENES said, "I have great admiration for SAGA and ED CHRISTIAN’s leadership within our industry, not to mention his long service on the RADIO MUSIC LICENSE COMMITTEE, and BOB LAWRENCE’s extensive programming, branding, and research track record. They represent the very best of radio broadcasting. We are proud and excited to partner with them and with SAGA professionals across the country to create great-sounding audio brands that listeners and communities love.”

SAGA VP/Programming BOB LAWRENCE added, “When it comes to creative imaging and branding, BENZTOWN is second-to-none. They have designed a platform that seamlessly interfaces with our own talented programming and production teams in every market and at every station. This just makes perfect sense for us on so many levels.”

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