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Vox Media Moves Podcasts To Panoply's Megaphone Platform
November 12, 2018 at 8:23 AM (PT)
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VOX MEDIA will use PANOPLY MEDIA's MEGAPHONE podcast platform for distribution and monetization of its podcast lineup under a new agreement between the parties. The deal covers podcasts from VOX sites VOX, RECODE, THE VERGE, SB NATION, POLYGON, EATER, and CURBED and includes dynamic ad insertion technology and MEGAPHONE Targeted Marketplace sales platform.
“We’re excited to work with PANOPLY and bring our podcasts onto the MEGAPHONE platform,” said VOX MEDIA Pres. MARTY MOE. “MEGAPHONE’s technology is the best we’ve seen in the market. Their innovations in ad ops, campaign management and targeted advertising technology will help us streamline our podcast operations and increase our revenue.”
“We’re thrilled to be partnering with VOX MEDIA, one of the most successful and exciting publishers in the podcast space,” said PANOPLY CEO BRENDAN MONAGHAN. “We’re committed to building innovative tools that help partners like VOX MEDIA grow and succeed.”