Singapore's Mediacorp To Use Triton Studios Streaming, Ad Platforms

Partners

SINGAPORE media company MEDIACORP has signed up to use TRITON DIGITAL's audio streaming network, Tap Ad Server dynamic ad insertion platform, a2x programmatic system, Yield-Op audio SSP, and Webcast Metrics measurement service for its online audio content.  The network will also use OMNY STUDIO's podcast management and distribution platform.

“At MEDIACORP, our partners play a significant role in our mission to create and deliver high quality content experiences to our audiences,” said MEDIACORP Lead/Partnerships & New Business INDRANIL SARKAR. “Our live stream digital radio and on-demand podcast content is a meaningful driver of this mission, and we look forward to using TRITON’s sophisticated audio streaming, advertising, and measurement technology to support our evolving digital audio strategy.”

“According to eMARKETER, digital ad spend in APAC is expected to grow from $97B in 2018 to $136B in 2021,” said TRITON Managing Director, Market Development and Strategy BENJAMIN MASSE. “We are proud to be providing MEDIACORP with an advanced, reliable, and easy-to-use solution that will simplify the management and monetization of their streaming audio and podcast content.”

« see more Net News