WVTI Goes Adult Hits MAX-FM

CLEAR CHANNEL Hot AC WVTI (I96)/GRAND RAPIDS flipped to Adult Hits WMAX (96.1 MAX-FM) at noon (ET) today, featuring a playlist of 1900+ titles. The first song was BRUCE SPRINGSTEEN "Dancing In The Dark." The new calls, WMAX, are pending FCC approval.

According to RVPMM/WESTERN MICHIGAN SKIP ESSICK "It is obvious to everyone in radio that listeners enjoy multiple genres and listen to a variety of stations to fulfill their wants. With MAX-FM they can listen to all their favorite music no matter what the format…and they can do it all on one channel."

CC/GRAND RAPIDS Dir./FM Operations DOUG MONTGOMERY will oversee programming, replacing PD/morning man BRIAN CASEY, until a new PD is found. MAX-FM will be jockless for now. Get your packages to dougmontgomery@clearchannel.com, and reach BRIAN CASEY at (419) 410-9641, or briancaseyradio@hotmail.com. You can visit the new MAX-FM site at www.961maxfm.com.

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