Nielsen Adds Radio Data To National Nielsen Media Impact Planning Platform

Radio Data Added

NIELSEN is adding radio to the media types available within the national version of its NIELSEN Media Impact cross-media planning platform.  The radio data will come from NIELSEN's National Regional Database (NRD), including PPM and diary data and will offer several market breaks, including Custom Dayparts, Radio Formats, Owner Groups and RADAR Networks.  Radio PPM data was previously included in Local NIELSEN Media Impact, the local media planning tool for the top 25 DMAs.

“Having radio data incorporated into NIELSEN Media Impact fills a clear need we have heard from the market,” said VP/Product Leadership JAY NIELSEN. “This enables clients to understand a more complete picture around advertising efficiencies across the media that consumers spend time with the most.”

iHEARTMEDIA Pres./Revenue and Data Operations BRIAN KAMINSKY added, “As the leading audio company in AMERICA with over a quarter of a billion monthly listeners on broadcast radio alone, we believe that including radio in NIELSEN’s Media Impact offers a needed resource, enabling true comprehensive, cross-platform and cost-effective media plans for our national clients.”

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