Identity Programming Launches New Division

Now Doing Talent Services

IDENTITY PROGRAMMING consultants GARY BEGIN and STEVE BIANCHI announced the addition of a Talent Services Division to the list of services offered by the company. "In today's over-communicated world, air personality development is crucial to stations increasing and growing audience shares," BEGIN said. Added BIANCHI, "If you want to play with the big dogs, you need the resources to do so."

In addition, IDENTITY recently updated its website to include Talent Development as well as become more user-friendly for the client. “It certainly flows much better and is easier on the eyes than the old site,” BEGIN said.

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