iHeartMedia To Acquire Jelli

Now Part Of iHeartMedia

iHEARTMEDIA has entered into an agreement to acquire JELLI. The JELLI platform is the technology foundation for programmatic buying and selling of broadcast radio.

“FACEBOOK and GOOGLE pioneered a new way for advertisers to interface with media partners to improve targetability, the ease of buying and measurement of results, and our programmatic platform puts us in the position to participate in the modern data driven ecosystem for our broadcast radio audience as well as our digital audiences,” said iHEART Pres./SmartAudio and Analytics Group BRIAN KAMINSKY.  “We have been excited by the advances we made with Jelli as our partner and the acceptance from our advertising partners.”

“At iHEART we believe marketing is both math and magic.  The math is our rich data and insights about our users and how they relate to our partners’ products and services -- and the magic is the incredible creative ideas we bring to our partners, such as our iconic music events, award shows, influencers, podcasts, social reach and our unique on air promotions. JELLI allows us to do something no other company can do -- advertisers can now buy and use our broadcast assets, reach and impact just as they use the major digital players. We now offer heavy data and heavy creative innovation all in one place,” said Chairman/CEO BOB PITTMAN. “We are excited about having JELLI not only for the platforms they are creating and have created for us, but also to lead our aggressive and innovative ad tech development."

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