Infinite Dial Looks At Podcast Listener Diversity

Diversity Increase

EDISON RESEARCH and TRITON DIGITAL have posted a review of data from the latest INFINITE DIAL study examining the state of diversity in podcasting.

EDISON's TOM WEBSTER, in a post at EDISON's website, notes that the pie charts of podcast consumer ethnicity compared to American ethnicity as a whole look "nearly identical... that means podcast producers have a wonderful opportunity to create an equally diverse portfolio of content." The podcasting audience's diversity has grown since 2008, when the podcast audience was three-quarters white.

See the post here.

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