RCA Records Pres./A&R Keith Naftaly Still Believes In Radio

Keith Naftaly

With an unparalleled radio programming pedigree, RCA RECORDS Pres./A&R KEITH NAFTALY know what makes a hit -- and he's thankful and confident that radio will keep breaking them.

"Despite its critics, and they've been around for decades, radio is still a bigger-than-life juggernaut," he said in this week's POWER PLAYYER interview. "Local flavor and personalities will always provide comfort and consistency, especially during uncertain anxious times. An on/off/scan button will always be easy-breezy to operate. And a free price point will always be irresistible. My wish would be for radio to take advantage of all that power by shifting culture in a positive way, rather than neglecting its responsibility by playing it so safe. Serve up a more delicious meal and fortify your audience! They deserve it!"

Read the entire interview here.

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