KSWD (94.1 The Sound)/Seattle Drops Christmas Music And Reverts To AC

Santa 's Clause

ENTERCOM AC KSWD (94.1 THE SOUND)/SEATTLE has pulled a 180, and switched back to its regular AC format, after having flipped to all-CHRISTMAS music. Despite one news report, SAGA AC KAFE/BELLINGHAM, WA  is sticking to its CHRISTMAS music plans.

PUGET SOUND MEDIA reports, "DELILAH’s program this afternoon has played no holiday tunes at all. Playing CHRISTMAS music over the THANKSGIVING weekend and then switching back may end up working in favor for both broadcasters. With five stations playing CHRISTMAS music and nobody playing AC, something had to give. The situation in the BELLINGHAM-VANCOUVER-VICTORIA area is also getting over-seasoned with CHRISTMAS stations."

However, SAGA COMMUNICATIONS VP/Programming BOB LAWRENCE tells ALL ACCESS that AC KAFE/BELLINGHAM, WA has "always done CHRISTMAS weekends and nights and waited to go all-CHRISTMAS until 12 days before ... we haven't started all-CHRISTMAS yet." 

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