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Mark Ramsey Media Creates Christian Radio Research Division
December 3, 2018 at 5:17 AM (PT)
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Consultant MARK RAMSEY has created a new division of his company to provide research services specifically designed for faith-based radio broadcasters. The new Christian division of MARK RAMSEY MEDIA will serve clients from both the commercial and non-commercial sides of the business. RAMSEY is the strategic research partner for clients including EDUCATIONAL MEDIA FOUNDATION's K-LOVE and AIR1 networks, SALEM Contemporary Christian KLTY/DALLAS, CENTRAL FLORIDA EDUCATIONAL FOUNDATION Contemporary Christian WPOZ (Z88.3)/ORLANDO, UNIVERSITY OF NORTHWESTERN- ST. PAUL Contemporary Christian KTIS/MINNEAPOLIS-ST. PAUL, and others.
RAMSEY said, “In addition to our track record with secular stations, we have long been the leading strategic research firm for Christian radio. Now we’re doubling down with a new division built from the ground up with that market’s unique needs in mind.
“This new division will not only provide custom strategic research for Christian broadcasters developed over years with the input of hundreds of Christian radio leaders and tens of thousands of Christian audience interviews, but we are also developing proprietary means of magnifying the effectiveness of station fundraising efforts and specialized efforts to fund research efforts through direct appeals to donors."
EMF President ALAN MASON added, “MARK RAMSEY’s involvement in Christian media over many years equips him with a greater understanding of the Christian listener and consumer than anyone else.”
The new division's website is mrmchristian.com, and Christian broadcasters can sign up for a "Christian broadcaster only" weekly email newsletter, "FaithBright," by clicking here.