Acast Promises Different Ads For Each Listener With New Personalized Ad Insertion Platform

Individualization

ACAST has partnered with A MILLION ADS to offer personalized podcast advertising to be inserted into its podcasts, reports RADIO TODAY.  The plan allows advertisers to customize advertising with information tailored to each individual user, using data like weather, time, location, show name, show category, or device type.  ACAST has unveiled the plan with an ad for the UK's ID MOBILE, with different copy being served up to listeners based on location, what they have heard before, and other factors.

ID MOBILE Head of Customer and Marketing LEWIS HENRY said, “We pride ourselves on listening to and serving our customers’ individual needs, having delivered features and plans based on what customers have told us in the past they want from their mobile network. The chance to extend this by serving them bespoke adverts around their chosen comedy podcasts is a brilliant opportunity. Partnering with ACAST to launch the first personalized podcast advertising campaign has allowed us to truly tailor our messaging to customers at the busiest time of the year.”

ACAST Chief Commercial Officer OSKAR SERRANDER said, “Podcasting is so unique because listeners are more engaged than in any other medium. Making ads fit that super-intimate experience is crucial for advertisers to be successful, and for us to make ads as effective as they can be. We are proud to be the first to offer personalized ads with A MILLION ADS in a way that podcasters, advertisers, and listeners and will love.”

A MILLION ADS Founder/CEO STEVE DUNLOP said, “Podcasting is such an intimate and personal medium, so ad experiences in this environment need to be sensitive to that. We’ve built a tool and designed a creative approach that enables advertiser to respect each user by personalizing each ad to them. It’s great to be partnered with ACAST and I look forward to driving innovation in podcast advertising together.”

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