Mixcloud Debuts Select Subscription Service

New Subscription Service

Audio streaming platform MIXCLOUD has launched MIXCLOUD SELECT, a fan-to-creator subscription service. Listeners can subscribe to a SELECT creator’s channel to directly support them, and the music played in the shows they upload. Once subscribed, they can enjoy an enhanced listening experience that includes downloading shows to listen offline and viewing upfront tracklists.

MIXCLOUD also offers listeners access to over 15 million radio shows, DJ mixes and podcasts produced and uploaded by over 1.3 million tastemakers and curators around the globe.

“MIXCLOUD SELECT is our pioneering move toward building a fair and sustainable ecosystem that works for audio creators, artists and listeners," Co-Founder NICO PEREZ said. "We want to enable fans to get closer to the culture and communities they care about, while ensuring that everyone involved in the creative process is recognized and rewarded accordingly.” 

Today, the first wave of Select goes live with 47 creators who have leveraged the MIXCLOUD platform to build loyal listener communities, including international DJS AFROJACK, NICOLE MOUDABER, LEFTO and JOHN DIGWEED; homegrown MIXCLOUD artists DJ BLIGHTY and LOW LIGHT MIXES; independent radio stations BROOKLYN  RADIO, SOHO RADIO and RED LIGHT RADIO; record labels DEFECTED RECORDS and AXTONE RECORDS; and curators CLASH MAGAZINE and STAMP THE WAX.

“There’s a lot of creative energy that goes into crafting a DJ mix, radio show or podcast in order to inspire listeners, and until now, these creators have been left out of the revenue mix," MIXCLOUD Co-Founder NIKHIL SHAH said. "We’ve been working hard to design a model alongside the industry that recognizes the value these creators bring to the music ecosystem, and today we’re excited to share this with the world.” 

MIXCLOUD SELECT uses a flexible channel-based subscription model that allows creators to set their own price, starting at 2.99 per month in local currencies. Creators receive a share of profits from their subscriptions, while the artists, labels and publishers played in their shows receive royalty revenue.

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