This Week's Merge: Sorry They Dipped But It’s On You

Lori Lewis

"For the past decade, many brands have experienced increased awareness, interest and ultimately conversion from the social space," says MODERN LUXURY VP/Social Media and MERGE author LORI LEWIS.

"And for other brands – they are still asking the age-old question how to grow followers and/or engagement.

"It’s not as easy as perhaps some perceive social success to be. 

"But one thing is for sure, if you pay attention to audience signals – what they like, and what they ignore, you get closer to growing an active fan base.

"It also helps to pay attention to studies on behavior – like this one from PEW RESEARCH CENTER on teens and social media, because while the data is only on why teens have dipped from people (and no doubt brands), the reasons you read below are very similar to why we’ve all removed people and brands from our News Feeds."

Read more about the study and "Sorry They Dipped But It’s On You" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space.

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