Deezer Partners With Triton Digital For Mobile Programmatic Audio Ads

New Deal With Triton Digital

DEEZER BRAND SOLUTIONS, the ad-sales house of streaming service DEEZER, has launched mobile programmatic audio advertising for its free users through a new partnership with TRITON DIGITAL. Now, the company said, "audio buyers can effortlessly establish real-time deals from DEEZER’s digital audio inventory."

TRITON DIGITAL Managing Dir./Market Development and Strategy BENJAMIN MASSE commented, “DEEZER is a premium publisher, and we are proud to have their inventory offered via Yield-Op for private deals and on open auction in the a2x® marketplace. Enabling agencies and advertisers around the world to engage DEEZER’s millions of monthly active users with targeted, relevant ads will further strengthen the high-quality, personalized listening experience that DEEZER has always delivered.”  

DEEZER BRAND SOLUTIONS VP/Adsales MARIANNE LE VAVASSEUR commented, “We are excited to offer a more efficient way to advertise on DEEZER. Now with programmatic advertising through TRITON, more brands and publishers can reach the audiences they need to drive visibility and awareness, while our free users will benefit from more suitable ads.”   

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