XEPRS (The Mighty 1090)/San Diego Adds 'Lick The Plate'

Back On In San Diego

DAVID BOYLAN's daily "LICK THE PLATE" food feature is returning to the SAN DIEGO airwaves with weekday airings on BROADCAST COMPANY OF THE AMERICAS Sports XEPRS-A (THE MIGHTY 1090)/SAN DIEGO, starting JANUARY 7th.  The feature, based in DETROIT, previously aired on crosstown ENTERCOM Alternative KBZT (then FM 94/9), Country KSON, and AC KXSN (then KIFL (EASY 98.1)) and COMPASS RADIO Triple A KPRI (now EMF Contemporary Christian KLVJ).  The show will air during the first commercial breaks in the 7p and 10p (PT) hours on THE MIGHTY 1090 and will be posted on the station website as a podcast.

BOYLAN said, "I honestly think that an interest in food, music, and sports is inherent in everyone to varying degrees. Foodies, music heads, and sports fans are morphing and a prime example of that is the variety of food now found at most stadiums and the music that has been integrated into the sports experience during warm-ups, time-outs, and halftime shows. And let's face it, even foodies that don't consider themselves sports fans can get caught up in the excitement of their hometown team on a hot streak, the energy of baseball season on opening day, or an MVP caliber player in their town.

"We all have memories of great moments in sports history, favorite athletes, a family bonding experience over sports or even just a uniform we really like. It's a great mix and bringing it to LICK THE PLATE is a natural progression for the show. Besides that, I'm really looking forward to including professional athletes from a wide variety of sports as guests. Another bonus is being on the station that broadcasts the LOS ANGELES RAMS."

BCA VP/Programming MIKE SHEPARD added, "I've been a big fan of LICK THE PLATE and have followed it closely over the years. Bringing a sports element to the show makes sense on many levels and we are excited to add this innovative content to our programming mix."

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