KOIT/San Francisco Brings Back 'Baby It's Cold Outside'

Baby, It's Back

Was it really listener choice - or was it a stunt? Either way, BONNEVILLE INTERNATIONAL AC KOIT/SAN FRANCISCO has returned the song "Baby, It’s Cold Outside" to its CHRISTMAS music playlist. The station noted, "After hearing from thousands of BAY AREA listeners via polling, phone calls, emails and social media, KOIT has concluded that the vast majority consider the song to be a valuable part of their holiday tradition, and they still want to hear it on the radio." 

“KOIT’s listeners have spoken, and the overwhelming message is they do want to hear 'Baby, It’s Cold Outside' on our station, as they have throughout the years,” said PD BRIAN FIGULA. “More than seven out of every ten listeners who responded said although some lyrics of the song may reflect a different era and a different sensibility than today, still they love the tradition and history of the song, and want to hear it as part of their holiday season.” 

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