‘The Palm’ Returns To Columbia, SC

Triple A Returns

ALPHA MEDIA has relaunched the Triple A format "THE PALM" on WPCO-A-W235CH/COLUMBIA, SC, returning the slogan and format to the market on OCTOBER 1st under MIKE ALLEN, who oversaw the original iteration of THE PALM on WWNU (now Religion WCFJ). The current version of THE PALM, which replaced Sports WOIC-A on the 1230 AM and 94.9 FM frequencies, recently began a live morning show with SLOANE SPENCER.

In addition to PD of THE PALM, ALLEN also programs Alternative and Rock stations in the market.  He can be reached at (843) 343-85500, or at rockdocradio@gmail.com.  SADLE BLACK is APD/MD for all three stations and can be reached at (803) 695-8600, or at sadie@fox1023.com.

ALLEN told ALL ACCESS, “We knew from my previous experience that there was a market for the music and lifestyle of Triple A, but we needed a signal.  ALPHA local management had mentioned the idea from early in my stay here and then they came to me one day and said let's do it.”

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