Nielsen Monitor-Plus: Advertising Spending Up

Internet Led Growth

Advertising spending for the first three quarters of 2006 rose 5.1% over the same period last year, due to ad-spending increases across many major media, according to preliminary figures released today (12/12) by NIELSEN MONITOR-PLUS, the advertising intelligence service of NIELSEN MEDIA RESEARCH.

Advertising spending increased in most reported media, led by the Internet (49.2%), Spanish-language-TV (16.6%), national newspapers (8.4%) and spot TV top 100 markets (7.4%). Growth in several media remained relatively flat or decreased year over year, including smaller spot TV markets, B2B magazines, local newspapers, and spot and network radio.

As consumers continue to make the web a part of their daily media mix, so do advertisers...

"The recent midterm elections have contributed significantly in increased ad spending in the top 100 television markets, and because all the political ads were local, it led to an uplift in spot TV ad revenues, particularly in the third quarter," said NIELSEN MONITOR-PLUS Managing Dir. JEFF KING.

Online spending increased an impressive 49.2% over the two time periods. "As consumers continue to make the web a part of their daily media mix, so do advertisers," said Sr. Dir./Media Analytics CAROLYN CREEKMORE. "Some of the segments that represent the largest share of advertising online -- including financial services, retail and telecommunications -- also experienced the greatest increase in ad spending, year over year."

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