KZRR (100.9 The Breeze/Albuquerque Launches Soft AC Brand

100.9 The Breeze

iHEARTMEDIA AC KZRR HD2/ALBUQUERQUE launches its 'BREEZE brand as 100.9 THE BREEZE.  The station was formerly Urban-formatted as 100.9 THE BEAT.  VANGUARD MEDIA AC KRKE (CINDY 101.3) is now its chief competition.

VANGUARD flipped Smooth Jazz KMYN (103.7 THE OASIS)/GRANTS, NM late last week from a simulcast of KOAZ-A/103.7 K279BP to a separate Soft AC playlist branded as just “THE BREEZE“.

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