Westwood One: New Year's Resolutions Resonate With Radio Listeners

Westwood One Examines New Year's Resolutions

According tp WESTWOOD ONE, radio listeners have a lot to say about their NEW YEAR'S resolutions, and a lot of it plays out by age, format, and gender.  

According to a recent national study among 377 respondents, conducted by MARU/VISION CRITICAL between NOVEMBER 9th-18th, radio listeners are hot to get healthy and not hot to make resolutions after a certain age --

• The most popular resolutions for 2019 are: exercise more/improve fitness (42%), save more money (41%), and eat healthier (38%). 

• Nearly all of the NEW YEAR'S resolutions skew younger towards Millennials 18-34. Maybe as consumers get older the mystique behind making NEW YEAR'S resolutions starts to fade.

• Men are two times less likely to choose a NEW YEAR'S resolution for 2019 versus women. Still, the number one resolution for both demographics is to exercise more/improve fitness.

• Improving fitness and health along with saving money also rose to the top among most frequent format listeners. 

The study also showed that listeners of R&B, Hip Hop, and Soft Rock were more likely to make resolutions over listeners of Alternative Rock, Classic Rock, Rock, Country, News/Talk, Sports, and Top 40. 

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