Southern California Broadcasters Association Reports Record Breaking Political Ad Revenue For 2018

Big Political Revs

The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) is reporting record breaking 2018 political ad revenue from its Radio members in LOS ANGELES and SAN DIEGO. 

Total political ad revenue for 2018 for the LOS ANGELES market was $14,669,603 and is a 572.5% increase over 2017 which was $2,181,443. Total political revenue for 2018 for the SAN DIEGO market was $2,371,419 and is 1,849.7% increase over 2017 which was $121,629. Total political ad revenue for both markets in 2018 was $17,041,022, making SOUTHERN CALIFORNIA the nation’s leading political ad revenue powerhouse for the Radio industry in 2018.

The LOS ANGELES political ad revenue performance is even more impressive when comparing 2018 to the 2016 Presidential election cycle. 2016 political revenue for LOS ANGELES was $13,159,224 while the midterm election cycle year in 2018 exceeded 2016 by $1,510,379 or a 10.1% growth rate.

“PAC’s, propositions, and candidates all invested heavily in SOUTHERN CALIFORNIA Radio to achieve their goals of reach, frequency, and ROI, as well as motivating and influencing large numbers of tax paying, employed voters”, said SCBA Pres. THOM CALLAHAN. “With so many media choices, Broadcast Radio continues to stand out as a powerful and effective platform to reach and influence registered voters.”

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