Hetal Patel Returns To iHeartMedia As EVP/SmartAudio Intelligence Insights

Patel (Photo: LinkedIn)

VOX MEDIA Head of Sales Research & Insights HETAL PATEL has returned to iHEARTMEDIA as EVP/SmartAudio Intelligence Insights, reporting to Pres./SmartAudio and Analytics Group BRIAN KAMINSKY. PATEL, who served as iHEART's VP/Research, Insights & Analytics before moving to VOX last AUGUST and previously worked at NIELSEN, KMPG NUNWOOD, and RADIUS GLOBAL MARKET RESEARCH, will oversee the SmartAudio Intelligence Insights team and will work with the company’s partners on the development of analytics, techniques and products including Artificial Intelligence, Machine Learning, and Sentiment Analysis.

“With our groundbreaking tools like SmartAudio and SoundPoint, and our recent acquisition of JELLI, iHEARTMEDIA products and new capabilities are transforming how advertisers reach their core audiences,” said KAMINSKY. “We’re thrilled that someone with HETAL’s extensive research background and intimate knowledge of iHEARTMEDIA will be playing such a key role in developing our next generation of data driven advertising, attribution and ad effectiveness products.”

“It really is the golden period of audio,” said PATEL. “I am thrilled to be returning to iHEARTMEDIA where data and consumer are genuinely front and center, which means working on truly disruptive and future ready research initiatives designed to address the client and marketplace needs. It’s truly humbling and an honor to be a story teller and voice for iHEARTMEDIA.”

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