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Triton Digital Partners With Operative
January 8, 2019 at 7:51 AM (PT)
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TRITON DIGITAL has integrated the Operative.One Ad Management Platform from OPERATIVE, with TRITON’s Tap Advertising Server to, "further optimize and streamline the order management process," for audio publishers.
“We are thrilled to be working with TRITON DIGITAL to expand the utilization of our software using our open framework approach to help audio publishers around the world optimize and simplify the management of their multi-channel inventory,” said OPERATIVE CEO LORNE BROWN. “The pioneering leader in digital audio technology, TRITON DIGITAL shares our passion for innovation, collaboration, and for enabling clients to transact audio inventory with ease.”
“We remain committed to the continuous advancement of our technology, and to providing the digital audio industry at large with solutions that make transacting advertising more efficient,” said TRITON DIGITAL Pres./Market Development JOHN ROSSO. “We are pleased to partner with OPERATIVE, the leading ad management platform, to further streamline the management of ad buys within our Tap ad server.”

