This Week's Merge: Knowing When And Where To Pivot For Optimization

Lori Lewis

"A new year should always bring optimism for how we want to be a better version of ourselves, and be an even more meaningful brand," notes MODERN LUXURY VP/Social Media and MERGE author LORI LEWIS.

In the social space, it takes executing a strategic plan to drive brand purpose and create real impact. And part of that plan should be watching where user activity is going.

So with consumption increasing towards Stories and videos (liquid content) and private sharing (communities and groups), there are three areas of focus for 2019.

Read more about those three areas of focus in "Knowing When And Where To Pivot For Optimization" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space

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