Radio Rally Point: Entercom Communications COO Weezie Kramer

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ALL ACCESS is very proud of our RADIO RALLY POINT feature, curated by DMR/INTERACTIVE Pres. ANDREW CURRAN. This weekly look at what radio can do to make itself stronger is already paying dividends to the industry with solid ideas. 

This week, ENTERCOM COMMUNICATIONS COO WEEZIE KRAMER speaks to the need for radio to proactively take back the narrative on radio.

KRAMER says, "I can argue that we, as an industry, are just waking up to the fact that radio doesn’t sell itself.

"Radio can make you feel happy as the soundtrack to your life, feel engaged in conversation with our personalities, feel safe as a lifeline during crisis, feel informed by our News and Talk stations.

"I am excited to see 'digital first' brands like AMAZON PRIME, PELOTON, CASPER and UBER turning to radio.

"Tools like NMI [NIELSEN MEDIA IMPACT] are a game-changer for radio both nationally and in our markets." 

Take five minutes, learn more to grow more, with RADIO RALLY POINT, here.

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