Gator Michaels Named Pres. At Reviver Records

Gator Michaels

GATOR MICHAELS has been promoted to Pres. of REVIVER RECORDS, in addition to keeping his current role as EVP/GM of parent company THE REVIVER ENTERTAINMENT GROUP.

“GATOR is the consummate professional and a superb executive,” said REVIVER CEO DAVID ROSS. “His deep relationships and years of experience have enabled me to grow the REVIVER brand while GATOR has focused on bringing in artist and publishing deals, all the while keeping his eye on the day-to-day operations of REVIVER.”

“My time at REVIVER has been the most rewarding of my career,” said MICHAELS. “I'm honored that DAVID has put his trust in me to ensure the company continues to thrive.” Prior to joining REVIVER in 2015, MICHAELS’ career included stints as GM for YOUNG-OLSEN & ASSOCIATES, VP/Promotion for DREAMCATCHER ENTERTAINMENT, SVP at WARNER BROS. NASHVILLE, and VP of BLASTER RECORDS. He also led DAVID MUSIC GROUP as VP/GM and ran his own promotion company, INSTIGATOR ENTERTAINMENT. Before moving to the label side, he had a decade-long radio career.

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