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BMG Ups Patrick Joest To EVP/Global Partnerships & Synch
January 14, 2019 at 10:21 AM (PT)
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BMG has promoted EVP/International Licensing & Marketing PATRICK JOEST to EVP/Global Partnerships & Synch. He will now oversee BMG’s B2B content partnerships and establish a team that covers the company’s digital sales and marketing, social media management and content capabilities.
“This is a significant new appointment to help BMG’s artist and songwriter clients secure the best commercial advantage from our relationships with digital and brand partners," BMG CEO HARTWIG MASUCH said. "Since the earliest days of BMG, PATRICK JOEST has proven himself an astute and results-oriented executive, helping create arguably the most innovative approach to synch in the world. We congratulate him on this significant broadening of his responsibilities.”
“I’m excited and honored to be given the opportunity to support our artist clients and our dynamic recorded business in working with digital and brand partners, and bringing together our digital teams to deliver the global service that artists expect from a modern music company,” JOEST said.

