Metallica Rolls Out Enter Night Pilsner Beer

Metallica's Hoppy Pilsner Played Through Distortion Pedal

BLACKENED/Q PRIME rockers METALLICA in partnership with ARROGANT CONSORTIA (a STONE BREWING imprint) have announced their Enter Night Pilsner.

Launching in the U.S. now, and internationally this SPRING, Enter Night Pilsner is a unique expression of the shared values that have helped define METALLICA and STONE BREWING: fiercely independent, transcending genres, shattering preconceptions and challenging convention. 

METALLICA and the leadership of STONE participated at every step alongside their talented brewing team. From METALLICA’s BAY AREA HQ and the STONE brewery HQ in SAN DIEGO,  METALLICA's LARS ULRICH and STONE co-founder GREG KOCH enjoyed multiple beer drinking occasions to get this right.

"The amount of ideals and outlooks that METALLICA and STONE BREWING share are endless,” said ULRICH. "I’m always blown away about how similar our paths forward have been. Our view of the worlds that we each inhabit, of creativity and process, and sense of place in relation to our peers and ‘The Man’ are almost identical. This collaboration is beyond effortless and pure, and we can’t wait to share this incredible beverage with everyone out there."

“I remember seeing METALLICA on the cover of a magazine just after the Black Album was released,” said KOCH. “On the cover was a quote that resonated with me to this day: ‘Metallica didn’t go to number one, number one came to them.’  I loved what that meant. Do it your way and never compromise your art. If you’re great at what you do people will come. I view that simple quote as one of the founding philosophical elements of STONE BREWING.”

The beer first appeared for the most worthy few in exclusive releases at MMETALLICA shows this past fall. The beer will gain full U.S. distribution in the first quarter 2019, and its global domination will roll out this spring covering EUROPE, AUSTRALIA, CHINA and beyond.

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