Jacobs Media: It’s Not About You, It’s About ME!

Fred Jacobs

JACOBS MEDIA Pres. FRED JACOBS takes to the company blog to share, "What's the heavier lift – being a startup with no historic baggage trying to become a player in the new media space OR being a legacy brand with scale but hanging onto an 'old school' reputation that hampers its ability to adapt to changing times?

"Fact is, they both are challenging. But talk to any traditional company trying to fight it out in the new landscape, and they'll tell you it can be a tough slog. Whether its sustaining growth while innovating or attracting the best and brightest young talent, it's not an easy task to turn the image of an established, major brand.

"Like PROCTER & GAMBLE, for example – the world's largest consumer products company, featuring iconic brands from TIDE to CREST to CHARMIN. P&G is nearly 200 years-old, so as you might imagine, change can be heard. But as INVESTOR'S BUSINESS DAILY notes, the company was highly visible last week at CES, sporting all kinds of techie products."

Read the full post here.

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