Westwood One-Commissioned Study Looks At Effectiveness Of AM/FM Ads For Breakfast Brand

Study

PIERRE BOUVARD's WESTWOOD ONE blog has posted a look at a study showing the effectiveness of radio advertising for one major breakfast brand.

The study, by MARU/VISION CRITICAL and commissioned by WESTWOOD ONE, surveyed 500 respondents before and after the client's AM/FM radio campaign and found that "breakfast thinkers/planners" are likely to be heavy AM/FM radio listeners, 48% more likely than the overall population of adults 25-49. The campaign also increased awareness, purchase behavior, and product trial and brand awareness.

Read the post here.

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