Nielsen, Cox Renew Ratings Agreement

Renewal

NIELSEN and COX MEDIA GROUP have reached agreement on a multi-year renewal of their deal for ratings in all COX radio and TV markets plus COXREPS and VIDEA.

“We are pleased to continue our relationship with NIELSEN as an integral part of our business," said CMG President KIM GUTHRIE. “By partnering together, we combine our unique business knowledge with NIELSEN’s suite of data, products, and insights, to build solutions that maximize advertising results for our customers.”

“COX MEDIA GROUP is a pre-eminent integrated media company that has a strong record of driving business results for advertisers of all types and sizes,” said NIELSEN Watch President MEGAN CLARKEN.  “We are excited to renew our partnership and look forward to working with COX to help them maximize results for their advertisers by leveraging NIELSEN’s suite of gold-standard measurement services.”

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