Veritone Extends, Expands aiWARE Deal With Beasley

Extended, Expanded

VERITONE has renewed and expanded its agreement with BEASLEY MEDIA GROUP to license VERITONE's aiWARE advertising sales artificial intelligence operating system for use by BEASLEY in additional markets.  The deal doubles BEASLEY's use of aiWARE to 28 stations in six markets, including new markets DETROIT, LAS VEGAS, and TAMPA.  The aiWARE platform offers quantification of results of advertising campaigns for both spot-based and endorsement-based advertising

“VERITONE developed aiWARE so that organizations in virtually any industry can easily take advantage of the power of artificial intelligence,” said VERITONE Co-Founder/Pres. RYAN STEELBERG. “Media broadcasters were the first industry segment to adopt aiWARE and we’re thrilled that radio station groups of all sizes are experiencing great success and operational efficiencies by using our AI platform. Their advertising customers benefit from new insights and campaign performance analytics similar to those in digital media, enabling budget and campaign optimization in whole new ways. It’s a win-win situation for both radio stations and advertisers.

“We are pleased that BEASLEY MEDIA GROUP sees the value in our AI platform and has doubled the number of stations that can access its benefits.  We look forward to continuing to provide Beasley's sales teams with actionable data to maximize campaign performance for their clients.”

“We're excited to expand our relationship with VERITONE into additional markets as it allows us to capitalize on the extensive reach of radio by quantifying the full value we deliver to our advertising partners,” said BEASLEY VP of Corporate Sales BOB MCCURDY. “It also enables us to put our terrestrial brands on a more level playing field with our digital assets in terms of the insights and data that can be gleaned from our customers’ campaigns.”

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