SoCast Debuts Webinar Series On Digital Opportunities For Radio

Free Webinars

SOCAST has launched a monthly series of free webinars to help radio stations take full advantage of digital opportunities. The first webinar takes place tomorrow, WEDNESDAY, JANUARY 23rd at 2p ET/11a PDT. 

“Our first webinar for 2019 will take a 40,000-foot view of the digital landscape and focus on what radio stations need to know about digital in 2019," said ERIC EISEN, SOCAST Dir./Sales and Marketing said. "By embracing digital, radio can continue to be the leading powerhouse local medium.” 

“The reason we’re doing this series is because we love radio and we know how radio can win with digital,” SOCAST CEO ELLIOTT HURST said. “The advertising pie is growing by double-digits annually, and the growth is all in digital. Radio is poised to take its piece but needs help figuring out how to make digital growth easy and profitable. We made the webinar series free so that we can share that knowledge with as many radio folks as possible.”  

SOCAST webinars will tackle a wide range of topics, including:  
• how radio sellers can become local digital advertising experts
• how to generate revenue from external sites and social media
• how to create engaging content for digital; 
• how to program your digital day – complementing on-air content with digital
• how to identify and gather ‘meaningful’ audience data and use it effectively

“Engaging audiences in digital is essential to the evolution of radio,” SOCAST COO SANDY HURST said. “The audience insights gleaned from digital are often misunderstood or not fully leveraged. It’s important to understand what data to gather and how to use it, for both programming and sales success.”

Free registration is available to everyone in radio. For more information on  SOCAST Webinars and its suits digital products for radio, contact ERIC EISEN at (416) 635-6678, ext. 223, or eric@socastdigital.com.

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