Research Director, Inc. Spotlights Nielsen's 'PPM Panel Characteristics'

PPM Panel Info

The most recent posting on RESEARCH DIRECTOR, INC's Hot Topics blog highlights a new NIELSEN data report, entitled “PPM Panel Characteristics,” that "outlines the characteristics of your market’s meter keeper with detail that is not available elsewhere." The report, delivered four times a year, offers 30 different characteristics of meter carriers in each market, which include:

• Expanded income categories
• Expanded education categories
• Number and year of cars bought
• Number of radios in the home
• Number of TVs in the home
• TV-connected devices and streaming capability
• Internet streaming services
• Music streaming Services
• Podcast usage
• Access to desktop computer/laptop/tablet and smartphone

The blog concludes, "While understanding who is carrying a meter may not change how you program or market your radio station, it is valuable to have a good understanding of the characteristics of your market’s panel since they are the people who most influence your reported audience."

Get more info here.

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