WMVP (ESPN 1000)/Chicago Sells Studio Naming Rights To First Midwest Bank

Studio Name Sold

ESPN Sports WMVP-A (ESPN 1000)/CHICAGO has sold naming rights to its studio to FIRST MIDWEST BANK.  The multi-year deal, effective TODAY, makes the bank the title sponsor of the station's studio.

ESPN 1000 VP/GM JIM PASTOR said,  “It’s an honor to have the FIRST MIDWEST BANK name on ESPN 1000’s State Street studio.  Two great brands, leaders in their industries, joining forces to serve CHICAGO sports fans every day. As our partnership unfolds, we look forward to playing a vital role in enhancing FIRST MIDWEST BANK’s presence across the community.”

The bank's EVP/CMO JIM STADLER said, “CHICAGO is one of the world’s greatest sports cities, and ESPN 1000 has a strong local connection with well-known personalities. This partnership provides us with a broad platform to increase our brand awareness within the CHICAGO sports community, as well as across the CHICAGOLAND area, where we have deep, long-standing roots.”

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