Study: Radio Serves Those Who Go Out To Eat In Winter

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CUMULUS MEDIA commissioned with MARU/VISIONCRITICAL to discover consumer dining habits in the winter. They found out that half of Americans will dine out at least once a week this winter; 27% of Americans say they will dine out two or more times a week through MARCH; 22% say they will eat out once a week; and 41% say they will dine out at least once a month.

Where does radio fit into this behavior? The study found that AM/FM radio works for restaurants with massive reach and a desirable audience of on-the-go diners. Restaurants that advertise during these months will find out :

* AM/FM radio reaches nine out of 10 people who dine out every week. AM/FM radio can get the word out to drive a restaurant’s sales and grow business with new customers.
* AM/FM radio also attracts working Americans. NIELSEN reports that 76% of AM/FM radio listeners fall in the 18-64 age bracket and are in the workforce, making them a demographic with incomes to spend.
* According to NIELSEN, 68% of AM/FM radio listening occurs away from home, which means advertisers can use the medium to reach hungry consumers on the path to purchase.

Get all the details in the latest post on the WESTWOOD ONE blog.

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