Radio Rally Point: Cumulus Media & Westwood One Insights Officer Pierre Bouvard

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ALL ACCESS is very proud of our RADIO RALLY POINT feature and the great feedback we're getting from you. Curated by DMR/INTERACTIVE Pres. ANDREW CURRAN, this bi-weekly look at what radio can do to make itself stronger is already paying dividends to the industry with solid ideas. 

CUMULUS MEDIA & WESTWOOD ONE Chief Insights Officer PIERRE BOUVARD is a staunch believer in the power and reach of radio. And one of his recently unearthed facts: "Daily time spent with AM/FM radio dwarfs digital audio."

BOUVARD continued quoting from a recent NIELSEN study that measured advertising perceptions about radio: "Advertisers and agencies incorrectly perceive the audience size of PANDORA and SPOTIFY as much larger than they are.

“AM/FM radio is 11X bigger than PANDORA and 24X larger than SPOTIFY. 

"AM/FM radio remains dominant with nearly two hours of daily time spent among persons 18+. PANDORA’s daily time spent is 12 minutes while SPOTIFY is slightly less at 10 minutes daily.”

And there is a lot more you can learn about the strength of AM/FM Radio. Get some boots on the ground knowledge!  Take five minutes, learn more to grow more, with RADIO RALLY POINT, right here.

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