Accuweather's Eric Danetz Joins IAB Data Center Of Excellence Board

Danetz

ACCUWEATHER Global Chief Revenue Officer ERIC DANETZ has been named to the board of the INTERACTIVE ADVERTISING BUREAU's Data Center of Excellence.

"I am extremely excited to help develop and implement best practices for data usage in our industry," said DANETZ. "The last few years have revolutionized the potential benefits and risks inherent in using data. ACCUWEATHER understands that this transformation also increases the importance of privacy and brand safety. As we use data to improve consumer experiences as well as expand contextually relevant ad products, partnering with other innovators like FOURSQUARE and BEENRAY, ACCUWEATHER is dedicated to being a compliant, transparent, and accountable organization. Joining the IAB Data Center of Excellence board will help us garner valuable insights on potential issues and trends, share the experiences and lessons we've learned, and work with other leaders to ensure the positive growth of our industry."

"We look forward to adding ERIC's dynamic thinking and creativity to the IAB Data Center of Excellence Board," said IAB Data Center of Excellence VP/Managing Dir. ORCHID RICHARDSON . "This board is focused on best practices for using data effectively in the supply chain -- all to the benefit of publishers, brands, and consumers. We are pleased to have ERIC on our team to tap into his expertise and leadership in this space to advance this objective."

« see more Net News