Jacobs Media: Radio By The Numbers

Fred Jacobs

JACOBS MEDIA President FRED JACOBS writes on the company blog, "We continue to be mystified by 'Big Data' – the numbers that drive our industry and our lives. And whether it's Artificial Intelligence or Machine Learning, the ability to be able to take the numbers swirling all around us, and use them to predict outcomes is what data scientists are wrapping their heads around.

"Last week, many numbers came flying into my email box and TWITTER feed.  They tell amazing stories about what's happening in broadcast radio – and the audio ecosphere that it's a part of. As someone who prides himself on being a 'data whisperer,' today's post underscores some fascinating trends, as well as some context to explain why they matter."

Read the full post here.

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