Midwest Communications Signs Up For Triton Digital Podcasting Platforms

Podcast Platforms

MIDWEST COMMUNICATIONS has signed up to use TRITON DIGITAL's OMNY STUDIO podcast management and distribution platform and PODCAST METRICS podcast audience measurement platform.  MIDWEST, which has an existing relationship with TRITON for streaming services, is also using TRITON's Tap Ad Server dynamic advertising insertion technology, its a2x programmatic platform, and its Yield-Op audio SSP platform.

“TRITON has been our streaming choice for many years now, we are consistently impressed with their team, their technology, and their reliability,” said MIDWEST VP of Digital ANDREW GILLE. “We’re looking forward to partnering with TRITON for our podcasting needs. We trust them to deliver the same exceptional experience to us for podcasting creation, monetization, and measurement that we've come to expect with their streaming products. Podcasting is becoming increasingly important to connecting with our audience and we’re proud to be working with TRITON to increase the distribution and reach that this partnership will provide.”

“We are pleased to provide MIDWEST COMMUNICATIONS with the technology and services they need to expand their digital audio strategy to include podcasting,” said TRITON President of Market Development JOHN ROSSO. “We look forward to supporting the growth of their podcast strategy by providing them with deeper insight into their aggregate podcast audience, and by simplifying the creation and distribution of their podcast content through our comprehensive and powerful podcast solutions.”

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