This Week's Merge: Why We Need To Understand Social Media Algorithms

Lori Lewis

"In the social space, especially INSTAGRAM and FACEBOOK - we only see about 30% of content intended for us from people and brands we follow," notes MODERN LUXURY VP/Social Media and MERGE author LORI LEWIS.

"It's simply becoming increasingly harder for the platforms to keep up with all of the content being pushed out.

"So algorithms are relied on. But all too often - this is an area misunderstood.

"Algorithm is code set in place to memorize our behavior; what we view, share, comment on, retweet, etc...and then based on that behavior, the code dictates the content to serves us."

And LORI breaks it all down for you.

Read more about "Why We Need To Understand Social Media Algorithms" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space.

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