Univision Rebrands Radio Operation Under Uforia Audio Network Brand

New Brand

UNIVISION is extending its UFORIA brand to cover its radio stations, launching the new UFORIA AUDIO NETWORK banner while retaining local station branding.  All of UNIVISION’s 58 owned and operated local radio stations and 89 affiliates will be under the new umbrella name, plus the company's digital audio operations.  The UFORIA brand will also be used for the company's live music events, now under the UFORIA MUSIC SERIES branding, and on music specials and programming on UNIVISION television, as well as the existing UFORIA app, which has been updated.

“We love to love Latin Music and through our expanded UFORIA brand will bring together the full breadth and power of our music-driven media and events portfolio under one roof to elevate and authentically super-serve Hispanic consumers’ insatiable appetite for music,” said UNIVISION RADIO President JESUS LARA. “Additionally, the brand helps us better communicate to advertisers, content creators and artists that we have transformed our traditional radio offering into a cross-platform content division that delivers the best-in-class music and audio experience for all Latinos. We are proud of Latin music’s rich history and the role UNIVISION continues to play in amplifying this powerful cross-cultural force in AMERICA today.”

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