ICA/Midland-Odessa, TX Radiothon Raises Over $1 Million

Radiothon Rocks

The I.C.A. RADIO LTD/MIDLAND-ODESSA, TX cluster that includes Classic Rock KFZX (CLASSIC ROCK 102) teamed up with the local NBC affiliate to broadcast two four-hour radiothons (SATURDAY and SUNDAY, MARCH 2nd-3rd) to benefit The PERMIAN BASIN REHAB CENTER, which provides free services for families who otherwise couldn't afford proper treatment on their own.  

By the end of the radiothon's eighth hour, they raised $1.2 million.

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