Data Nugget On Smart Speakers From Jacob's Media Techsurvey 2019 At Worldwide Radio Summit 2019

Learn What Fred Knows -- It Will Sharpen Your Game

JACOBS MEDIA's TECHSURVEY 2019 will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2019 at 11a THURSDAY, MARCH 28th.  It consists of more than 50,000 respondents, representing well more than 500 radio stations across NORTH AMERICA.

The surveys were completed in JANUARY and FEBRUARY.  THE JACOBS MEDIA team has been busily compiling the data and searching for new insights.

A hot topic, of course, is smart speakers. They are growing in popularity, and radio broadcasters are increasingly developing “skills” to take advantage of these gadgets. Our focus groups have been showing that many consumers are either unaware they can listen to radio on smart speakers, they aren’t aware their favorite station has developed “skills” – or both.

Here’s a sneak peek at one of our key data points surrounding smart speakers from TECHSURVEY2019:

More than one-third of smart speaker owners have recently heard radio station promos supporting these devices – up from last year.

JACOBS MEDIA Pres. FRED JACOBS, who will present this year’s TECHSURVEY at WWRS 2019, commented, “Radio broadcasters ‘got the memo' from TECHSURVEY 2018. And they clearly stepped up their promotion of smart speakers. Individual stations will be especially interested in seeing how their listeners compare to the TECHSURVEY 2019 norm.”

JACOBS concluded, “Smart speakers represent a bona fide opportunity for broadcast radio to re-establish a presence in the home. But it starts with consistent and strategic messaging. Join us for the full presentation at the WORLDWIDE RADIO SUMMIT 2019, MARCH 27-29 at CASTAWAY in BURBANK, with the TECHSURVEY 2019 reveal on THURSDAY March 28 at 11a. Hope to see you there.”

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