Integr8 Research Studies Radio's Smart Speaker Promotion

Optimizing Smart Speaker Usage

INTEGR8 RESEARCH has completed a new study that tracked the consumption habits of 6,240 15-39-year-old contemporary music listeners. The first part of the report's five-part series, entitled “Alexa, Are My Station’s Smart Speaker Promos Working?” and addresses whether radio's aggressive promotion of smart speaker usage is effective, can be seen at INTEGR8's blog on its website.

“Radio has been aggressively promoting smart speaker usage over the past year, literally instructing listeners how to ask ALEXA to turn on their respective stations," iNTEGR8 RESEARCH Pres. MATT BAILEY said. "We wanted to find out, is it working?” 

The blog series will highlight other insights related to new technology on radio listening and radio’s influence, such as:

• The surprising finding about GOOGLE HOME, and the opportunity radio may be missing;
• The year smart speakers are pacing to outnumber radios (it’s sooner than you think);
• Which listeners radio should focus on chasing and which ones are least likely to tune in;
• The SPOTIFY-slaying weapon radio isn’t using.    

INTEGR8 RESEARCH will release a new blog in the series each WEDNESDAY at www.Integr8Research.com and will host a webinar to review and discuss all the findings on WEDNESDAY, APRIL 17th. Registration information for the webinar to come. 

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