Data Nugget On Podcast Consumption From Jacobs Media Techsurvey 2019 At Worldwide Radio Summit 2019

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JACOBS MEDIA's TECHSURVEY 2019 will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2019 at 11a THURSDAY, MARCH 28th.  It consists of more than 50,000 respondents, representing well more than 500 radio stations across NORTH AMERICA.

The surveys were completed in JANUARY and FEBRUARY.  THE JACOBS MEDIA team has been busily compiling the data and searching for new insights.

Podcasting continues to be a hot topic. In recent years, researchers and analysts have learned a lot about podcast consumption and how people are using on-demand audio.

Here's a sneak peek at one of the key data points on podcasting from the study:

Nearly half of weekly podcast consumers listen while they’re in a car; almost as many listen while doing various tasks at home.

JACOBS MEDIA Pres. FRED JACOBS, who will present this year’s TECHSURVEY at WWRS 2019, commented, “A lot of podcast listening takes place while consumers are in vehicles. Given that the car is the number one listening location for broadcast radio, this is a significant finding.”

TECHSURVEY 2019 focuses on new media, gadgetry, and platforms, with deep dives this year into smart speakers and podcasting. It also uncovers consumer habits and trends – like holiday shopping, news burnout, satellite radio listening, and even perceptions about so-called “fake news.”

JACOBS concluded, “TECHSURVEY 2019 results provide great insights about podcasting, including an expanded section that better defines how and where consumers enjoy on-demand audio. Join us for the full presentation at the WORLDWIDE RADIO SUMMIT 2019, MARCH 27-29 in BURBANK, with the TECHSURVEY 2019 reveal on THURSDAY, MARCH 28 at 11am. Hope to see you there.”

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