Mike Shepard Joins Tracy Johnson Media Group

Mike Shepard

TRACY JOHNSON MEDIA GROUP, INC. has added veteran programmer, talent coach and research executive MIKE SHEPARD to its staff. SHEPARD, who has worked with the likes of JACK DIAMOND, TONY AND KRIS, SCOTT KAPLAN, BERT, RICH “BROTHER” ROBBIN, JACK MURPHY, LEE “HACKSAW” HAMILTON and more, most recently was VP/Programming for BCA RADIO/SAN DIEGO.

“We’ve continued to grow the last few years and MIKE is a perfect fit," TRACY JOHNSON said. "He is a great talent coach, a legendary programmer and well-rounded media strategist. His expertise in multiple formats including Country, Sports Talk and Classic Hits, plus his research skills add depth and value to existing and future clients.”  

“I’ve been a huge fan of TRACY and his work for many years and I’ve seen first hand how his experience, philosophy and unique approach with talent have directly impacted ratings," said Shepard, who will continue to oversee his research company, SHEPARD MEDIA RESEARCH. "I’m thrilled to add my expertise to the company and continue building on his amazing track record of success!”

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